Grand Lake Health System
Creating A Grand Experience In Healthcare
Overview: Grand Lake Health System serves the Grand Lake region in western Ohio.
Situation: With new leadership poised to take the local hospital (then Joint Township District Memorial Hospital) and its affiliated entities to new levels of growth and regional impact, Grand Lake Medical Center looked to enhance its regional brand identity and presence to facilitate growth and expansion.
Solution: Genessa created a contemporary brand identity and aggressive marketing campaign that created a rebirth in healthcare for the region. From a new logo and signage to a fresh website and positioning advertising, the Grand Lake Health System quickly became associated with accessible medical excellence. The brand continued its regional growth through targeted outreach into contiguous communities, based on an intensive brand awareness/preference study conducted by Genessa. Service lines, ranging from maternity and outpatient surgery to emergency services and cardiac care, benefitted from a stronger market identity and focused marketing efforts. The hospital has also invested in an engaging web identity fueled by targeted, local search-marketing efforts.
Relationship: For more than seven years, Genessa has been a strong partner with Grand Lake. The agency undertakes media advertising development/planning/placement, website development, search marketing, patient communication and targeted direct marketing.
Results: Grand Lake now enjoys the clear preference and share leadership position for healthcare in its target markets throughout the region.