True creativity is an artful blend of compelling ideas and attention-grabbing execution. The kind of concepts that command to be noticed, crystallize a message, create awareness and affinity and persuade people. All wrapped in a call-to-action that drives patients and customers first down the decision path and then into the role of advocates. At Genessa, we deliver comprehensive solutions with an eye toward both the top and bottom line results through a higher value of creative work. We apply our creative craft to the full spectrum of marketing communication tools. From advertising to direct marketing, and public relations to promotion, we strive to build synergy and consistency into every execution. We take a total approach to communications that unifies and builds awareness, brand preference and a strong long-term position for our clients.