Building Our Brand From the Inside Out: How Genessa Practices What We Preach

posted by Genessa - Administrator // August 10th, 2011 // at 5:16 pm // No Comments

Put plainly, people seek out marketers for their advice and expertise. But how many of us are good at practicing what we preach?

Often, marketers are really good at talking about marketing, but leave some room for improvement in the implementation department (e.g. the cobbler’s shoeless son).

As a Genessa team, we’ve thought intentionally about how the strategies we recommend are reflected in our own organization. And we believe that Genessa does a pretty good job of practicing what we preach. Why?

Let’s start with what we do. At Genessa, we bring vibrance and vitality to our clients’ brands, because that’s what they’re doing – they are promoting health and life in the patients they serve. Health care is a competitive, shifting and crowded marketplace. So we help health care brands eliminate the confusion and develop solid strategies to find a voice that brings clarity to what they do.

Genessa was created for a parallel reason: to provide a fresh voice for health care in a loud and crowded marketplace. Genessa was born of Hafenbrack Marketing, a 31-year-old comprehensive marketing agency that has partnered with businesses of all types, including B2B, consumer, industrial manufacturing, professional services, foreign companies and government entities to name a few.

During that same time, Hafenbrack also built a healthy portfolio of health care marketing work. We found this work very rewarding and discovered a hunger among prospective clients for good marketing that applies strategy in both traditional and new media channels. And so we made a strategic decision to launch an agency that focuses the creative talents of an experienced team to meet a defined need in the health care industry. As a result, Genessa’s very existence embodies a primary principle we preach: cut through the marketplace clamor and clarify your voice.